Medi-Share UX Design

UX Design
Website Design
Landing Page Design
Mobile Design

Medi-Share is a comprehensive alternative to health insurance. The Medi-Share program provides it’s members access to quality health care at an affordable monthly cost. It’s health care sharing with biblical values.

Part of my role as Art Director at Medi-Share is to create visually compelling & functional sites and landing pages that market to our potential members. I balance aesthetic appeal with usability to ensure easy navigation our services and benefits for prospects. My end goal is through various digital designs is to drive engagement and conversions to support the company's growth and mission.

Each year in prep for the health care open enrollment season, we re-evaluate and refresh our primary website. The team reviews our content, then I build out the UX design to ensure the site is intuitive and informative, particularly regarding our benefits and enrollment steps.

This year's redesign saw a major increase in user engagement, faster load times, and all around better prospect conversion rates.

As part of our digital marketing efforts, I also contribute to UX design for landing pages. Our focus is on optimizing these pages for lead conversions by incorporating clear calls-to-action, engaging visuals, and easy navigation to enhance user experience and drive engagement.