Sideflare

Brand Identity
Website Design
Custom Patches
Merch

Sideflare provides custom patches & apparel catered for navy pilots, squadrons, and more. Their products are crafted with precision and attention to detail, while reflecting the unique identity and pride of naval aviation. They offer a seamless experience, from concept to delivery, ensuring squadrons receive top-quality products that meet their distinct needs & standards.

I initially teamed up with the guys to help with a rebrand of their brand identity. Through the process, I created a whole new mark that encompassed their vibe. The goal for these Navy helicopter pilots was to create a brand that incorporated their coastal & tropical lifestyle, while having a military look.

The shaka logo mark really captured the vibe and background of Sideflare. The hand displays the specialty glove they wear as pilots, while the shaka hand motion speaks to their laid back and beachy lifestyle. On top of that we also created some alternative logos for use in other branding formats.

After we wrapped up the new brand identity, I rebuilt their Shopify site to match the new branded look. Then the team kicked off the launch of the rebrand by dropping a new line of apparel featuring the new designs.