Summergram Icon Designs - Logo Iconography by Shane Harris | Florida USA
In summer 2019, Pepsi launched Summergram, a new bottle label campaign & experience. I got to work with the team at Motive to design around 40 unique icons that were utilized on bottles, social media, TV spots, digital ads, and more.
The icons were used in both traditional and digital media including TV spots, Giphys for Instagram, and even a launch party featuring DJ Khaled & Chrissy Teigen. The campaign was a huge success and I’m still in awe that I was a part of such a colossal project.
Summergram featured hundreds of Summer-themed AR experiences via QR technology along with Instagram Giphy icons across millions of Pepsi bottles.
The 40 unique icons that I designed were utilized on bottles, but made their way across social media, AR experiences, TV spots, digital ads, and more.
